Indian subsidiary of this German company wanted to understand the overall product portfolio it should have to cater to the Indian market. InfraInsights conducted in-depth exercise to understand the demand dynamics for the equipment in focus, competitive landscape, regulatory landscape, medium to long term risk, end user willingness to pay premium in the segment. Overall the exercise helped the company take a targeted approach on end use segments that would prefer its product, strategy to go beyond product mindset and push solution into the Indian Market